Boston Voyager Magazine

I am SOOOOOO HONORED to be named a Trailblazer in Boston Voyager Magazine. You can see the article at the link below. I am overwhelmed by the support  and am so proud to be part of the forty-something crowd!!!!

Read article here:

Meet Trailblazer Dana Rieckelman

 Today we’d like to introduce you to Dana Rieckelman.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Hi everyone, I’m a proud member of the forty-something crowd! I started my blog as a way to scratch a need. I’m a very visual person and find a lot of inspiration from Instagram and Pinterest but became frustrated that my age group was not being represented. At the time I was teaching in elementary school and was looking for daily outfits, but was not finding styles that I would wear. So… I decided to launch, “My Forty Something Style”.

I’m finally at an age where I have a lot to say because I have been through a lot. In my twenties I was a career woman, in my thirties, I was an over-worked mom and now in my forties, I am redefining who I want to be. My hope is that I inspire others out there and that I find my tribe of women that believe it’s a great time to be a woman in our forties.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In terms of my new adventure, my biggest challenge has definitely been technology!!! I’m lucky to have my kids to help me through most of my obstacles, but launching a blog and learning to use Word Press was a whole different beast. I love a challenge and the satisfaction of learning a new skill and am proud to say that I did it with a lot of help from the amazing ladies at

My greatest advice to young women who are just starting out is to believe in themselves. Oscar Wilde wrote my favorite quote that I have posted in my kitchen, “Be yourself, because everyone else is taken.” I wish I had this advice when I was younger. The comparison game is a no-win situation and the truth is that everyone has something unique to offer the world. A beautiful or talented woman next to you does not make you any less beautiful or talented, there is room enough in the world for both of you.

Alright – so let’s talk business. Tell us about My Forty Something Style – what should we know?
I run a blog called, “My Forty Something Style” ( and also post daily outfits on Instagram (@myfortysomethingstyle) and Facebook. My goal is to provide inspiration to forty something’s who want to look their best and feel their best. I am most proud of the fact that I am celebrating being in my forties. When I first turned forty, I would almost whisper my age, but now, I realize that it’s an age that should be celebrated.

Do you feel like there was something about the experiences you had growing up that played an outsized role in setting you up for success later in life?
I grew up in Toronto, Ontario, Canada as an only child. When I was young, we moved around a lot which I think helped me to become adaptable and observant. To this day, I love to travel and meet new people, I love seeing how people dress and act in different cities and countries. I think being adaptable to new situations is an important life skill. It allows me to grow and change as I get older, I’m able to embrace change rather than avoid it.

Contact Info:

  • Website:
  • Email:
  • Instagram: @myfortysomethingstyle
  • Facebook: @myfortysomethingstyle

Image Credit:
Dana Rieckelman


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